On January 26th, Yujiang Chen and Yue Su Online gave academic reports entitled "Research on Optimization of Marketing Strategy of WDD Restaurant Management Co., Ltd." and "Research on Fiscal Multiplier under the Risk of Debt Default".Some teachers, graduate students and undergraduates of our college attended the forum presided by Hao Liu.Based on STP theory and 7Ps marketing theory, Yujiang Chen conducted a macro-environment analysis of WDD Restaurant Management Co., Ltd.The study found that catering companies have problems such as unclear market positioning, poor food safety, single marketing channels, weak employee service awareness, and lack of tangible displays, and proposed improvements from the perspective of marketing strategy optimization.Yue Su combined with the fiscal limit theory, applied dynamic stochastic general equilibrium model to estimate the fiscal multiplier in the case of government debt default, and further simulated the implementation effect of fiscal policy.

The research analyzes the fiscal multiplier and its influencing factors from the perspective of government debt default risk, and provides an important reference for the future to better play the role of proactive fiscal policy.The academic forum which is informative and insightful broadened the horizons of the students and teachers, providing them with a deeper understanding of the catering management and financial situation under the risk of debt default.

  Copywriters:Guanyu Xu, Ze Zhang

  Verifier: Xiang Li